Creation of Marketing Funnels
Pick up your customers on every step of their purchase journey: Awareness, Consideration, Purchase, Loyalty
Google Ads
- Search and Display Ads
- Campaign Setup
- Ads Management
- Continuous Improvement
Facebook Ads
- Campaign Setup
- Ads Management
- Continuous Improvement
PPC stands for pay-per-click. It’s an online advertising model in which you pay a fee to the publisher every time someone clicks on the ad. It’s that simple.The main two places to place these paid ads are through Google Ads and Facebook Ads, two very different beasts. Their power can be harnessed in tandem to help you maximise online visibility and draw in new leads.You may have noticed Google’s search results include relevant ads at the top of the page. If the search engine is doing a good job, these ads will be closely related to the searcher’s needs.The Google Ads auction is a semi-complicated system where advertisers bid for their ads to appear when certain keywords are searched. So, if you’re a hostel in Bavaria, you might be bidding for keywords like ‘accommodation’, ‘travel’, ‘vacation’, and ‘cheap’.There’s a fair bit of game-playing that comes into it, and that’s where our experience can help you.
Facebook has nearly 2.5 billion active monthly users, the most of any social platform by a country mile.
Nowadays, Facebook isn’t just used to reconnect with your old high school buddies. People in their millions are using Facebook to keep track of global events, find real estate, interact with favourite brands and public figures, and importantly, shop online.
Advertising to Facebook’s network has the potential to massively extend your reach. The magic of it is that it allows interested customers to find you. And you only pay for the actual clicks to your site.
You can lean on Ping’s ad-placing expertise, and leave all the hard work to us. We can sort you out with a shiny new account, fiddle with those confusing settings, and customise a campaign to target your potential customers.
We can also review your existing paid ads campaign and give you a report full of practical tips and tricks to optimise its reach. All, of course, tailored to your unique needs. Unlike grandma’s winter scarf, one size does not fit all.
In short, we’ll do all the flag-waving, light-flashing, and hand-signalling to guide online traffic in your direction.
Get in touch today to see how Ping can put your paid ad campaign through its paces.
Contact
Ping Marketing Strategies
info@pingmarketingstrategies.com
